Independent advisory, Chicago
Clarity for what comes next.
Fida is an independent advisory firm. We help leadership teams of growing companies make better decisions, faster, and then stay to make them happen.
Trusted by 40+ growing companies
Trusted by 40+ growing companies
4.9 average client rating
4.9 average client rating
Trusted by leadership teams at
Trusted by leadership teams at
Trusted by leadership teams at
By the numbers
Fifteen years of helping growing companies decide faster and grow with less friction.
40+
Companies advised
Since 2014, across 12 industries
92%
Client retention
Most clients work with us again
3.2x
Return on fees
Average, measured after 12 months
15 yrs
Partner experience
On average, at top firms
By the numbers
Fifteen years of helping growing companies decide faster and grow with less friction.
40+
Companies advised
Since 2014, across 12 industries
92%
Client retention
Most clients work with us again
3.2x
Return on fees
Average, measured after 12 months
15 yrs
Partner experience
On average, at top firms
By the numbers
Fifteen years of helping growing companies decide faster and grow with less friction.
40+
Companies advised
Since 2014, across 12 industries
92%
Client retention
Most clients work with us again
3.2x
Return on fees
Average, measured after 12 months
15 yrs
Partner experience
On average, at top firms
Services
Where we help.
Four ways we help growing companies. Each engagement is led by a partner and shaped around your goals.
For teams at a crossroads
6–10 weeks
Strategy & Growth
Clear direction, sharp priorities and a growth plan your whole team believes in.
A three-year strategy on one page
Prioritized growth bets with clear owners
A 90-day plan to get moving
For teams at a crossroads
6–10 weeks
Strategy & Growth
Clear direction, sharp priorities and a growth plan your whole team believes in.
A three-year strategy on one page
Prioritized growth bets with clear owners
A 90-day plan to get moving
For teams at a crossroads
6–10 weeks
Strategy & Growth
Clear direction, sharp priorities and a growth plan your whole team believes in.
A three-year strategy on one page
Prioritized growth bets with clear owners
A 90-day plan to get moving
For companies outgrowing their setup
8–12 weeks
Operations & Efficiency
Remove friction, fix bottlenecks and build an operation that scales without chaos.
A map of how work really flows today
Quick wins delivered in the first month
Simple processes, tools and KPIs that stick
For companies outgrowing their setup
8–12 weeks
Operations & Efficiency
Remove friction, fix bottlenecks and build an operation that scales without chaos.
A map of how work really flows today
Quick wins delivered in the first month
Simple processes, tools and KPIs that stick
For companies outgrowing their setup
8–12 weeks
Operations & Efficiency
Remove friction, fix bottlenecks and build an operation that scales without chaos.
A map of how work really flows today
Quick wins delivered in the first month
Simple processes, tools and KPIs that stick
For margins under pressure
4–8 weeks
Finance & Pricing
Models, pricing and reporting that help you make confident decisions, faster.
A driver-based financial model
A pricing strategy tested with real customers
Monthly reporting leadership actually reads
For margins under pressure
4–8 weeks
Finance & Pricing
Models, pricing and reporting that help you make confident decisions, faster.
A driver-based financial model
A pricing strategy tested with real customers
Monthly reporting leadership actually reads
For margins under pressure
4–8 weeks
Finance & Pricing
Models, pricing and reporting that help you make confident decisions, faster.
A driver-based financial model
A pricing strategy tested with real customers
Monthly reporting leadership actually reads
For founders ready to step back
Ongoing
Leadership & Organization
The structure, roles and leadership habits you need for the next stage.
An organization design built for your strategy
Clear roles, decision rights and team rhythms
Coaching for your leadership team
For founders ready to step back
Ongoing
Leadership & Organization
The structure, roles and leadership habits you need for the next stage.
An organization design built for your strategy
Clear roles, decision rights and team rhythms
Coaching for your leadership team
For founders ready to step back
Ongoing
Leadership & Organization
The structure, roles and leadership habits you need for the next stage.
An organization design built for your strategy
Clear roles, decision rights and team rhythms
Coaching for your leadership team
Cutting delivery costs by 22% without slowing down
22%
lower cost per delivery
Challenge
Fuel, labor and failed deliveries were eating into margins as Northwind expanded to three new cities.
Approach
We mapped every step from dock to doorstep, rebuilt route planning and gave depot managers a simple daily dashboard.
Result
Cost per delivery fell 22% in nine months, on-time delivery rose to 97% and the team now runs the playbook on its own.
How we work
Four steps. No surprises.
Every engagement follows the same simple rhythm, so you always know what happens next and what it costs.
01
Listen
Weeks 1–2
We interview your team, customers and data to understand what is really going on.
02
Decide
Weeks 3–4
Together we agree on a few clear priorities and what success will look like.
03
Deliver
Weeks 5–10
We work alongside your people to put the plan into action, step by step.
04
Measure
Ongoing
Simple reviews keep everyone on track, and we adjust as the business learns.
How we work
Four steps. No surprises.
Every engagement follows the same simple rhythm, so you always know what happens next and what it costs.
01
Listen
Weeks 1–2
We interview your team, customers and data to understand what is really going on.
02
Decide
Weeks 3–4
Together we agree on a few clear priorities and what success will look like.
03
Deliver
Weeks 5–10
We work alongside your people to put the plan into action, step by step.
04
Measure
Ongoing
Simple reviews keep everyone on track, and we adjust as the business learns.
How we work
Four steps. No surprises.
Every engagement follows the same simple rhythm, so you always know what happens next and what it costs.
01
Listen
Weeks 1–2
We interview your team, customers and data to understand what is really going on.
02
Decide
Weeks 3–4
Together we agree on a few clear priorities and what success will look like.
03
Deliver
Weeks 5–10
We work alongside your people to put the plan into action, step by step.
04
Measure
Ongoing
Simple reviews keep everyone on track, and we adjust as the business learns.
Industries
Sectors we know well.
Deep experience in four sectors means less time learning your business and more time improving it.
Technology & SaaS
Healthcare
Manufacturing & Logistics
Professional Services
From seed-stage startups to scale-ups, we help software companies find focus, price with confidence and build the operations behind fast growth.
18
engagements
2.1x
average revenue growth
Clinic groups, practices and health services that need more capacity, smoother patient journeys and calmer teams.
11
engagements
+27%
average capacity gained
Producers and distributors under pressure on cost, margin and delivery, who need operations that keep up with demand.
14
engagements
-19%
average cost reduction
Agencies, firms and practices growing past their founders, who need structure, pricing and leaders who can carry more.
9
engagements
+8 pts
average margin gain
Industries
Sectors we know well.
Deep experience in four sectors means less time learning your business and more time improving it.
Technology & SaaS
Healthcare
Manufacturing & Logistics
Professional Services
From seed-stage startups to scale-ups, we help software companies find focus, price with confidence and build the operations behind fast growth.
18
engagements
2.1x
average revenue growth
Clinic groups, practices and health services that need more capacity, smoother patient journeys and calmer teams.
11
engagements
+27%
average capacity gained
Producers and distributors under pressure on cost, margin and delivery, who need operations that keep up with demand.
14
engagements
-19%
average cost reduction
Agencies, firms and practices growing past their founders, who need structure, pricing and leaders who can carry more.
9
engagements
+8 pts
average margin gain
Industries
Sectors we know well.
Deep experience in four sectors means less time learning your business and more time improving it.
Technology & SaaS
Healthcare
Manufacturing & Logistics
Professional Services
From seed-stage startups to scale-ups, we help software companies find focus, price with confidence and build the operations behind fast growth.
18
engagements
2.1x
average revenue growth
Clinic groups, practices and health services that need more capacity, smoother patient journeys and calmer teams.
11
engagements
+27%
average capacity gained
Producers and distributors under pressure on cost, margin and delivery, who need operations that keep up with demand.
14
engagements
-19%
average cost reduction
Agencies, firms and practices growing past their founders, who need structure, pricing and leaders who can carry more.
9
engagements
+8 pts
average margin gain
Client stories
In their words.
01 / 03
Fida gave us clarity we couldn’t find on our own. Six months later we are growing faster, with a smaller and happier team.
They challenged our thinking without ever making us feel small. The plan we built together is still on the wall a year later.
Senior people, honest advice and real results. Fida is the first consultancy we have ever hired twice.
Rachel Moore
CEO, Fieldhouse Foods
Marcus Bell
Founder, Corvia
Linda Park
COO, Westbrook Partners
Client stories
In their words.
01 / 03
Fida gave us clarity we couldn’t find on our own. Six months later we are growing faster, with a smaller and happier team.
They challenged our thinking without ever making us feel small. The plan we built together is still on the wall a year later.
Senior people, honest advice and real results. Fida is the first consultancy we have ever hired twice.
Rachel Moore
CEO, Fieldhouse Foods
Marcus Bell
Founder, Corvia
Linda Park
COO, Westbrook Partners
Client stories
In their words.
01 / 03
Fida gave us clarity we couldn’t find on our own. Six months later we are growing faster, with a smaller and happier team.
They challenged our thinking without ever making us feel small. The plan we built together is still on the wall a year later.
Senior people, honest advice and real results. Fida is the first consultancy we have ever hired twice.
Rachel Moore
CEO, Fieldhouse Foods
Marcus Bell
Founder, Corvia
Linda Park
COO, Westbrook Partners
Insights
Notes from the field.
Short, practical articles on strategy, operations and leadership, written by our partners.
Insights
Notes from the field.
Short, practical articles on strategy, operations and leadership, written by our partners.
Insights
Notes from the field.
Short, practical articles on strategy, operations and leadership, written by our partners.
FAQ
Questions, answered.
The things leadership teams ask us most before we start working together.
Still have questions?
Talk to Anna, our founder.
What size of companies do you work with?
Mostly growing companies with 20 to 500 people: founders, CEOs and leadership teams who need senior support without the cost of a big consulting firm.
How is Fida different from a big consulting firm?
You work directly with senior partners from day one. No junior teams, no thick decks, and fees that make sense for a growing company.
How long does a typical engagement last?
Most projects run 6 to 12 weeks. Many clients keep us on afterwards as advisors for a few days a month.
How do you price your work?
Fixed fees agreed upfront for projects, and a simple monthly retainer for ongoing advice. No hourly billing and no surprises.
Do you work with companies outside Chicago?
Yes. About half of our clients are elsewhere in the US and Europe. We work remotely and visit in person when it matters.
What happens on the first call?
We listen. You tell us where you are and what is in the way, and we tell you honestly whether we can help. It is free and there is no obligation.
FAQ
Questions, answered.
The things leadership teams ask us most before we start working together.
Still have questions?
Talk to Anna, our founder.
What size of companies do you work with?
Mostly growing companies with 20 to 500 people: founders, CEOs and leadership teams who need senior support without the cost of a big consulting firm.
How is Fida different from a big consulting firm?
You work directly with senior partners from day one. No junior teams, no thick decks, and fees that make sense for a growing company.
How long does a typical engagement last?
Most projects run 6 to 12 weeks. Many clients keep us on afterwards as advisors for a few days a month.
How do you price your work?
Fixed fees agreed upfront for projects, and a simple monthly retainer for ongoing advice. No hourly billing and no surprises.
Do you work with companies outside Chicago?
Yes. About half of our clients are elsewhere in the US and Europe. We work remotely and visit in person when it matters.
What happens on the first call?
We listen. You tell us where you are and what is in the way, and we tell you honestly whether we can help. It is free and there is no obligation.
FAQ
Questions, answered.
The things leadership teams ask us most before we start working together.
Still have questions?
Talk to Anna, our founder.
What size of companies do you work with?
Mostly growing companies with 20 to 500 people: founders, CEOs and leadership teams who need senior support without the cost of a big consulting firm.
How is Fida different from a big consulting firm?
You work directly with senior partners from day one. No junior teams, no thick decks, and fees that make sense for a growing company.
How long does a typical engagement last?
Most projects run 6 to 12 weeks. Many clients keep us on afterwards as advisors for a few days a month.
How do you price your work?
Fixed fees agreed upfront for projects, and a simple monthly retainer for ongoing advice. No hourly billing and no surprises.
Do you work with companies outside Chicago?
Yes. About half of our clients are elsewhere in the US and Europe. We work remotely and visit in person when it matters.
What happens on the first call?
We listen. You tell us where you are and what is in the way, and we tell you honestly whether we can help. It is free and there is no obligation.
Let's talk
Ready for the next stage of growth?
Book a free 30-minute call. We’ll listen, ask a few hard questions and tell you honestly whether we can help.
Anna Hartley
Founder & Managing Partner
I personally read every enquiry and reply within one business day.
Let's talk
Ready for the next stage of growth?
Book a free 30-minute call. We’ll listen, ask a few hard questions and tell you honestly whether we can help.
Anna Hartley
Founder & Managing Partner
I personally read every enquiry and reply within one business day.
Let's talk
Ready for the next stage of growth?
Book a free 30-minute call. We’ll listen, ask a few hard questions and tell you honestly whether we can help.
Anna Hartley
Founder & Managing Partner
I personally read every enquiry and reply within one business day.