About us
Small team. Senior people. Real results.
Fida was founded in 2014 to give growing companies the kind of advice usually reserved for the very largest firms.
Est. 2014 · Chicago
Our story
After twelve years at a global strategy firm, Anna Hartley saw the same thing again and again: growing companies needed senior advice most, but could least afford it.
So she built a different kind of firm. A small team of experienced partners who work directly with founders and leadership teams, charge fair fixed fees and stay until the work is done.
Today Fida has advised more than forty companies across technology, healthcare, manufacturing and professional services, from Chicago and remotely across the US and Europe.
A note from our founder
We are not here to impress you with frameworks. We are here to help you make the few decisions that matter, and then make sure they happen.
Anna Hartley
Founder & Managing Partner
What we believe
How we work with every client.
Honest over easy
We tell you what we really think, even when it is not what you hoped to hear.
Senior, always
The partner you meet on the first call is the one doing the work.
Simple beats clever
Short plans, clear owners and measures everyone understands.
Results, not reports
We judge our work by what changes in your business, not by page count.
Our team
The people you will work with.
Every engagement is led by a partner, supported by a small team that knows your business.
